Here is some of my graphic design work i have created at college, the brief was to create a new name, logo, branding and advertising material for the college hair and beauty department, which also includes a spa. We had to create a logo which converges all of the three departments under one name and brand, but think about how colors and imagery can represent each department individually, we also had to think about how to attract both a male and female audience, and an audience of all age ranges.
I decided on the name “professional touch” when we had to think about what the main brand values were; as a class we decided these should be:
so you can see where i got the name “professional” from, and the touch part came from the joint mix of spa and hair & beauty salon, as these all involve relaxation and being hands on with the client.
For the logo i came up with the idea of using the rocks used in a spa as a basis for the logo and putting icons the represent the separate practices onto the rocks, i also came up with how the type should be sans- serif at the top for the word professional, and spaced out and script style for the word touch.
For the branding, i decided to use a deep blue to bring across the sense of relaxation and calmness that i think a spa and salon should give the customer. I also decided to use a similar font to the sans-serif one in the logo, as this makes the type look professional and clear to read. I also used the icons that are on the logo (the lipstick, scissors & lotus flower) as a background for the leaflets and price lists.
so here you go, this is my branding piece for graphic design at college, oh, and if the client chooses my logo and branding, they will actually turn into the logo and branding for my college hair and beauty dept. so there is a lot at stake! fingers crossed eh!
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